Job Details:

Welcome to "Mastering Digital Marketing: A Beginner’s Guide." If you've ever wondered how businesses establish a powerful online presence and attract customers through digital channels, you're about to uncover the strategy behind their success. Digital marketing encompasses SEO, PPC, social media, content marketing, and more—allowing businesses to engage with their target audience effectively. In this role, you'll gain hands-on experience managing multi-channel campaigns and optimizing digital strategies to drive business growth.

Open Number of Position:

02

Responsibilities

You will be responsible for executing all digital marketing activities, including SEO, SEM, content marketing, social media management, and email marketing to enhance brand awareness and drive conversions.

• Work with and support marketing strategists, content creators, designers, and developers to build high-performing campaigns.
• Conduct market research and competitor analysis to refine digital marketing strategies.
• Manage and optimize Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising campaigns to maximize ROI.
• Use platforms like Google Analytics, SEMrush, and HubSpot to track performance and generate reports.
• Stay up to date with the latest trends in digital marketing, social media algorithms, and content strategies.
• Collaborate with internal teams and brand managers to align marketing campaigns with business goals.
• Utilize Asana or other project management tools to organize and track tasks effectively.
• Continuously test, analyze, and refine marketing strategies for optimal performance.

Required Skills:

• SEO & SEM: On-page & off-page optimization, keyword research, link building.
• Paid Advertising: Expertise in Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and YouTube Ads.
• Social Media Marketing: Strong understanding of Instagram, LinkedIn, Facebook, and Twitter.
• Content Strategy: Experience in crafting engaging blog content, ad copy, and social media posts.
• Analytics & Reporting: Proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Marketing Automation: Familiarity with tools like HubSpot, Mailchimp, or ActiveCampaign.

Ideal Qualifications:

• 🎓 Education: Bachelor’s degree in marketing, communications, public relations, or a related field preferred.
  📅 Experience: 4+ years in digital marketing, growth marketing, or performance marketing.
  🚀 Soft Skills:

  • Strong analytical skills and a data-driven approach to campaign management.
  • Creativity and the ability to think outside the box for innovative digital campaigns.
  • Excellent communication and collaboration skills to work with internal and external teams.
  • A scrappy, startup mindset with a passion for testing new ideas and taking ownership.<br>

  🔥 Bonus Points:

  • Experience working with influencers and running successful influencer campaigns.
  • Strong understanding of  Instagram Reels, and viral marketing strategies.
  • Proficiency in graphic design or video editing software (not required but a plus).

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